Tea Château Marketing Manager

Tea Château is a pioneering tea brand that blends passion with innovation to elevate wellness. As part of Vita Green Group, we launched in 2020 with a mission to help busy city dwellers indulge in a diverse selection of gourmet teas while promoting healthy lifestyle choices. Our expertly crafted blends fuse traditional Chinese and Western remedies, ensuring that the perfect cup is just a button press away.

We supply a comprehensive range of tea machines and premium teas directly to consumers in our retail stores and globally renowned hotels, restaurants, and businesses, allowing everyone to savor the joy of a perfect brew.

Position Overview

We have an exciting opportunity to bring in a passionate Marketing Manager to join our Tea Château clan! You will be leading small team of agile marketing specialists to oversee all things related to the brand’s marketing initiatives.

If you want to be in a role that has a purpose of enhancing wellness and allowing you to marry creativity with data driven marketing approach – this is it! 

Requirements

What you’ll do

• Marketing Strategy & Execution: Develop and implement comprehensive marketing strategies to enhance the brand’s visibility and drive sales in both direct retail, eCommerce, and B2B segments.
• Product Marketing & Positioning: Oversee product positioning, messaging, and go-to-market strategies to successfully launch new products or repush existing ones.
• Digital Campaign Management: Manage digital marketing campaigns across various channels, including social media, email, and online advertising, ensuring alignment with overall business goals.
• Customer Engagement & Retention: Utilize CRM tools to analyze customer data, improve engagement, and enhance retention strategies.
• O+O (Online + Offline) Strategy: Develop and execute a seamless O+O marketing strategy that integrates both online and offline channels.
• Market Analysis & Insights: Conduct market analysis to identify trends, opportunities, and competitive landscape insights to inform decision-making.
• Performance Tracking & Optimization: Track and report on marketing and campaign performance metrics, making data-driven decisions to optimize campaigns and achieve targets.
• Team Leadership & Collaboration: Lead, mentor, and inspire a small marketing team, fostering a collaborative and innovative environment.

Who we’re looking for

• Bachelor’s degree in Marketing, Business, or a related field

• Proven track record in product marketing within the retail/consumer industries

• Experience in startup environments is valued 

• Leadership experience is preferred; ability to inspire and mentor

• Excellent communication, presentation and influencing skills

• Strong analytical skills with a data-driven mindset 

• Fluent in Chinese and English

Benefits

Why join us

• Be part of a forward-thinking company dedicated to health and wellness.
• Engage in pioneering projects that push the boundaries of innovation.
• Opportunities for professional growth and development.
• Flexible working schedule that promotes work-life harmony.
• Causal wear every day!
• Collaborate with a talented and diverse team.
• Exclusive employee discounts on our products and much more!

And more!

Vita Green Health Products Co., Ltd. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us in our mission to make a positive impact on wellness around the world!

#LI-Amber